CASIO U.S. Research & Development Center

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Strategic Directions

Our center brings together engineers, creative talent, social scientists, support staff, and business folks--all with the unified vision of providing people with innovative consumer technologies of the future. Our research directions include creating new ways to have fun, to learn, and to get work done. Our facility contains workbenches, oscilloscopes, and soldering irons--the usual tools for building high-tech prototypes--and a dedicated creativity room, with a full complement of tools for thinking outside the box.

One overarching research theme at Casio U.S. R&D is creating new "netsmart" technologies (sometimes called internet devices or information appliances). In our view, netsmart devices are:

specialized products that

leverage the power of the Internet (or other network system) and that

are embedded in ordinary objects (e.g., watches) or environments (e.g., a living room).

And because we're Casio, we always stay focused on ease of use. In fact, a guiding principle for U.S. R&D is "Internet power; Casio simplicity." We combine our resources and talents to this end.